Make a Splash on AGD 2023
On Saturday 18th November 2023, the goal is to get as many people as possible discovering and enjoying Australian gins and supporting their local distilleries, gin bars and spirits stores. The aim is to reach as many people as possible, to capture the attention of those in the global spirits industry, and to encourage a surge in Australian gin sales and distillery tour bookings. If we all chip in, we can make a huge noise and generate a wealth of awareness, interest and engagement. Here are a few ideas and also some imagery you can use to show your support and get involved.
Here's how you can fly the flag for Australian distillers and gin, and attract interest locally and on a wide scale:
Social Media
Email
Website
Events
Don't forget to let us know about what you're doing to celebrate AGD 2023 and we'll aim to feature it on the website and social media :-)
- Follow @australianginday on Instagram and Facebook, and use the downloadable Facebook banner image below.
- Post on your social media profiles to spread the word, show your support and announce what you'll be doing to celebrate:
- Use the downloadable imagery provided below.
- Use the hashtag #australianginday.
- Ask your followers to take a photo of their AGD celebrations or them enjoying your gin and to post it on social media using the hashtag.
- Run a competition to win a bottle of your gin or a visit to your distillery to engage your audience.
- Host an Instagram Live or Virtual Event such as a gin tasting, distillery tour or Q&A.
- Email Your Mailing List: Tell them all about AGD, what you'll be doing, and what they can do to get involved.
- Email Your Contacts: Make sure the bars, retailers and distributors you work with are aware of AGD and get involved to promote your gin. If you sell internationally, it's a great opportunity for your global stockists to promote your gin.
- Use the 'Proudly Supporting AGD badge' in your email signature (badge downloadable below).
Website
- Display the 'Proudly Supporting AGD' badge on your website and any other marketing materials (badge downloadable below).
- Run a Shop Offer if you sell directly, such as 5 - 10% off all orders on AGD to boost sales via your website. Let us know about your offers at agd@theginguide.com and we'll promote them on the website.
Events
- Distillery Event: Hosting an AGD event at your distillery.
- Local Bar Event: Host an AGD event with a local bar or venue.
Don't forget to let us know about what you're doing to celebrate AGD 2023 and we'll aim to feature it on the website and social media :-)
Imagery / Downloads
|
AGD Supporter Badge - For websites, footers etc
| ||
|
AGD Supporter Square - For Instagram
| ||
|
I Love Australian Gin Square (for gin lovers to share)
| ||